Source for paper 3

Mail, Daily. "Kellogg's Will Use Laser to Burn Logo on to Individual Corn Flakes to
Stamp out Fakes." October 13, 2009. Website Article. March 8, 2010.

I believe the article “Kellogg's will use Laser to Burn Logo on to Individual Corn Flakes to Stamp Out Fakes” by Daily Mail Reporter would be a strong source to use in paper three. This article is significant because it explains how Kellogg’s is planning to use a laser to burn their logo on to the corn flakes so everyone will know that they are genuine Kellogg’s flakes. Kellogg’s has become concerned with all of the generic brands making cereals that imitate their unique flakes, and the company wants to make sure everyone knows they only make flakes for Kellogg’s and no one else.
Paper three deals with the ethics of eating and food, and I believe the Kellogg’s counterfeit flake situation is a perfect example of what is ethical and what is not in the food industry. The flakes are being modified, and although the article claims using a laser to burn a logo on to the flakes is perfectly safe, it would still strike me as funny to be eating cereal flakes that have a burned logo. This situation can be compared to the situation in the Norman Borlaug article, where it is questioned as to whether using genetically modified food to feed starving populations in third world countries is really ethical. In addition, I also find myself wondering if it is ethical and even necessary to even put the logo on individual flakes, the logo is already on the box and the flakes come in the box, isn’t that enough proof? As this article shows, ethical problems can arise in any system, specifically a cereal company, providing good support for the analysis of ethical eating in paper three.